With a new “Santa Claus” among its updated features, Yukon’s “Shop Yukon” has been launched with rousing acclaim.
A fourth annual holiday retail promotion presented by the Yukon Chamber of Commerce, the Shop Yukon campaign has a Oct. 15 registration deadline for participating City of Yukon businesses.
Homer Mason of Joe Cooper Ford-Yukon is the Shop Yukon Santa for 2012, taking over for Rick Opitz of 5-Star Storage. (Opitz is a retired Yukon Chamber Board member elected this spring to the Yukon City Council).
“Santa Homer” plans to make some surprise visits to participating merchants during the Shop Yukon campaign.
Mason and fellow Yukon Chamber Board Member Dr. Lance Doyle are co-chairs of this year’s Shop Yukon committee.
Shop Yukon is six-week drive designed to “increase customer traffic in Yukon businesses and encourage Yukon residents to spend their holiday tax dollars in their hometown,” Yukon Chamber executive director Paisley Hopkins said.
Customers who visit participating “Shop Yukon” merchants between Nov. 2 and Dec. 16 will be eligible to be entered in a drawing for several large cash prizes of $500 and $1,000. The grand prize drawing will be Dec. 20, with winning ticket numbers announced live during the “morning drive” on KZLS 99.7FM and KFXY 1640AM and on the Yukon Chamber website and Facebook page.
“Winners must present their tickets by 5 p.m. Dec. 20 at the Chamber office,” Hopkins said. “If any prize goes unclaimed, another ticket will be drawn Dec. 21.”
Hopkins encourages interested merchants to participate in Shop Yukon 2012. “Participation levels” range from $250 to $850; both Yukon Chamber members are non-members are eligible.
“Shop Yukon provides City of Yukon businesses with cost-effective advertising and marketing exposure,” Hopkins said.
The Yukon Chamber has media partnerships with The Yukon Review, Champlin Broadcasting and Dieco Outdoor Advertising.
The 2011 Shop Yukon campaign meant an estimated $958,680 in added sales during Yukon’s holiday shopping season.
“That represented $84,843 in sales tax revenue for the City of Yukon,” Hopkins said.
The more a customer spends in the store, the better their chance of winning. Shoppers will receive one drawing ticket for each $10 spent; with $100 tickets also available this year for larger purchases.
There were 48 participating Shop Yukon merchants in 2011, and Chamber officials hope for more this time around.
“The amount of prize money will be determined by the number of participating businesses,” Hopkins said.
For more information on Shop Yukon 2012, contact the Yukon Chamber office at www.yukoncc.com or 354-3567.
CREDIT: THE YUKON REVIEW