Oct. 13, 2012 - Yukon Review Article

Oct 13 2012

Oct. 13, 2012 – Yukon Review Article

Registration deadline is next Monday, Oct. 15 for local businesses who want to be “Shop Yukon 2012” merchants.

That’s right; time is running out for merchants to participate in the Yukon Chamber of Commerce’s fourth annual Christmas retail campaign. Shop Yukon encourages shoppers to spend their holiday tax dollars in Yukon businesses, thus fueling the local economy.

“We have 42 signed up so far, and will definitely welcome more,” Yukon Chamber executive director Paisley Hopkins said. “Deadline is next Monday for merchants to register.”

Business participation levels are: Santa Claus ($850), Rudolph ($600), Frosty the Snowman ($400), and Elf ($300). Yukon Chamber of Commerce members get a $50 discount at each sponsorship level.

“Shop Yukon merchants receive a real ‘bang for their bucket’ with enhanced marketing exposure through the Chamber’s website, newsletter, Facebook, and email campaigns,” Hopkins said. “We also have media partnerships with Champlin Broadcasting, Dieco Outdoor Advertising and The Review. Participating businesses will receive more than $7,000 worth of advertising.”

Shop Yukon 2012 will drive new customers to participating Yukon businesses, Hopkins said.

“Increase shoppers plus more money spent in Yukon means growth for Yukon’s economy,” she said.

Each Shop Yukon business will receive an initial supply of 2,000 drawing tickets to be distributed to customers.

The Shop Yukon campaign begins Nov. 2 and ends Dec. 16.

As an added bonus, “Santa” Homer will make surprise visits to Shop Yukon stores during the holiday retail extravaganza. “Santa” Homer is also known as Yukon Chamber Board Member Homer Mason, “car salesman extraordinaire.”

The more a customer spends at a Shop Yukon business during the six-week holiday promotion, the better their chance of winning large cash prizes.

Shoppers will be eligible to receive one ticket for each $10 purchase. Tickets for larger purchase ($100 or more) also will be available this year.

All drawing tickets will be collected after the close of business Dec. 16.

Winning tickets will be announced live on Dec. 20 during the “morning drive” on True Oldies 99.7FM and FAITH 1640AM. Ticket numbers also will be published on the Yukon Chamber Facebook page and www.yukoncc.com.

Winners must present winning tickets at the Chamber office by 5 p.m. Dec. 20. Another drawing will be held during the morning drive Dec. 21 for any unclaimed prize.

Both Yukon Chamber of Commerce members and non-members are welcomed to participate in the Shop Yukon campaign.

In 2011, some 48 participating Shop Yukon businesses distributed tickets that represented an estimated $958,680 in holiday sales.

Organizers hope to increase merchant participation in 2012.

Hopkins encourages all Yukon businesses, especially those located within Yukon city limits, to register as Shop Yukon locations.

This year, the Yukon City Council decided to fund the Yukon Chamber using an incentive-based formula that encourages the organization to promote businesses located in the City of Yukon.

This is being done through Shop Yukon, Hopkins explained.

In addition to a $1,500 monthly allocation from the City of Yukon, the Yukon Chamber of Commerce will receive one-third of the sales tax revenue from Yukon businesses attributed to the Shop Yukon program.

This amount will be based on the total dollar amount of drawing tickets distributed through participating merchants for purchases on which sales tax is charged, City Manager Grayson Bottom said.




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