Ticket distribution will begin next week at more than 60 Yukon businesses participating in the Yukon Chamber of Commerce’s fourth annual “Shop Yukon” campaign.
As organizers continue to accept last-minute participants, the Chamber is calling on supporters interested in being a new “Angel Sponsor.”
Designed to increase holiday traffic in Yukon stores, the Shop Yukon campaign begins Nov. 2 and ends Dec. 16.
Yukon Chamber Board Member Homer Mason, who is coordinating Shop Yukon 2012, said the official kick-off of this year’s event will be 3 p.m. next Friday on Yukon’s Main Street.
At Friday morning’s Yukon Chamber of Commerce Community Coffee, Mason reminded the crowd of this year’s Shop Yukon slogan: “Keep the Cheer Here.”
A grand prize drawing is Dec. 20, with winners announced live during the morning drive on KZLS 99.7FM and KFXY 1640AM.
Being an “Angel Sponsor” is a way for churches, civic clubs, financial institutions, utility companies, and other organizations to support Shop Yukon – without being a ticket outlet. Angel sponsorships are $150 each, and this guarantees their name on all Shop Yukon advertising.
“Shop Yukon makes a difference for everybody,” Yukon Chamber executive director Paisley Hopkins said. “Everyone benefits by having shoppers spend their holiday dollars in Yukon stores.”
Customers who visit participating Shop Yukon merchants during the six-week retail promotion will receive drawing tickets for every $10 spent; the larger the purchase, the better the chance of winning. Each business will receive an initial supply of 2,000 tickets next week.
Participation has increased this year, with more than 60 merchants signed up. There were 48 in 2011.
“Our first deadline was Oct. 15 for businesses to be included in the first run of printed material, but there’s still time to participate,” Hopkins said.
Mason has succeeded Yukon business owner Rick Opitz as the Shop Yukon Santa.
“Homer has really rolled up his sleeves,” Hopkins said. “This is Homer’s first year on the Board, and he took this on in a year we’ve had a lot of changes.
“What a wonderful volunteer he has been … just outstanding! He really did Rick Opitz justice following in his footsteps.”
Increased participation among Yukon merchants is due in large part to early preparation and tireless effort by Chamber volunteers and dedicated staff members.
“We started much earlier this year; we actually started planning for Shop Yukon in July,” Hopkins said. “We’ve added more marketing opportunities for those businesses who participate. We’ve done a whole lot to improve Shop Yukon this year!”
Shop Yukon provides participating merchants more than $7,000 worth of marketing exposure – in print, radio, billboard, and on-line.
“The Yukon Chamber of Commerce is really moving in a positive direction, and businesses are excited to actually see the tangible results,” Hopkins said.
Anyone interested in being a Shop Yukon “Angel Sponsor” or participating merchant can contact the Yukon Chamber of Commerce at firstname.lastname@example.org or 354-3567.
CREDIT: THE YUKON REVIEW